Blog

7 April 2018

A watch(ing) brief

I’ve been looking for a new watch for a while, but it’s hard to find something that fits the brief.

This appears to be a typical high-street offering, in this case from John Lewis:

but I don’t do bling, I don’t do complicated and I don’t do fashion statements. Nor am I an aviator, a diver or a triathlete.

The pared-down minimalism of someone like Freedom to Exist is more on my wavelength, but none of their dials really quite work for me:

Braun has some potential:

and I like the design in-joke of their having been Jony Ive’s inspiration for the iPod.

And, being part Swiss, I really want to like Mondaine, but the “Helvetica” range feels clichéd and the railway clock design a bit too, well, heavy-handed.

I could probably find the right dial on an Apple Watch, but I don’t want to pay an obscene amount of money for a bunch of features I’m never going to use.

It can’t be that difficult, can it? All I’m really after is:

Anybody got any thoughts or suggestions?

Let me know via Twitter and I’ll post any updates here.

Update 15 April 2018: I ended up buying a Timex ABT115 Waterbury. It ticks all the boxes, and I like the retro throwback to the Timex I once had as a kid in the 1970s:

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