Corporate ID development

Effective corporate ID means more than just a fancy set of style guidelines. How those design rules are deployed in the real world, and adapted to new situations or publications, is crucial for your brand’s credibility.

At BBR we combine our extensive commercial design and print experience with the meticulous attention to detail of our book work, ensuring that the real-world application of your corporate ID takes place in a structured and consistent fashion.

We can also offer commercial proofreading and copyediting to ensure your image isn’t sabotaged by bad spelling, poor grammar or an inappropriate turn of phrase.

As a result, you can be confident that your corporate ID is performing at 100% in maintaining and strengthening awareness of (and confidence in) your company’s brand.

Case study: Avocet Travel Management

In this day and age of deadlines it is important that suppliers work with you, come up with solutions and offer the best advice in their chosen profession. This sums up BBR. From the mundane baggage label to massive signs for the side of a locomotive the consistency and enthusiasm is there. BBR listens to our wants and needs and consistently exceeds expectations.

Neil Mewes, MD, Avocet Travel Management

When Avocet Travel Management, a bespoke travel agency based in Horley, Surrey, first got in touch with BBR in 2014, they had a brand guidelines document with logo, colour palette and typeface specifications, and basic directions for usage, but no printed materials other than business cards and letterheads.

They asked us to help them develop a suite of branded products to support their day-to-day operations. So, using the green stripe of their business card as our starting point, we produced a range of items from leaflets and postcards through to ticket wallets and luggage labels:

We have since gone on to produce brochures, such as this one promoting Avocet’s business travel services:

… and one-off items such as this 5m banner for a Deltic locomotive whose refurbishment had been sponsored by Avocet Travel Management: